Chapter 4. General Licensing
§ 4-9. DISPLAY OF MERCHANDISE IN PUBLIC AREAS; OUTDOOR/SIDEWALK CAFES.
§ 4-9.1. Definitions.
For the purpose of this section:
MERCHANT WARES
shall include, but not be limited to, merchandise, chattels or other articles for sale to the public, along with accompanying showcase(s), stand(s), sales counter(s), sales apparatus, cart(s), vehicle(s), and/or other necessary items used for purposes of display.
OUTDOOR/SIDEWALK CAFE
shall mean an area adjacent to a restaurant, bar, market or other commercial establishment that is intended to be utilized for the purpose of outdoor dining, including the service of food and beverages with tables and chairs, and which is required to be licensed pursuant to this section. An outdoor/sidewalk café shall also mean an area adjacent to a craft brewery or craft distillery where patrons may consume beverages purchased from such establishment.
PUBLIC AREA
shall include, but not be limited to, that portion of a public sidewalk, public right-of-way, public plaza, public boardwalk, or public park, which immediately abuts a commercial establishment. For purposes of this section, the public beach shall not be construed as a public area which is subject to licensing as an outdoor cafe.
REQUIRED PEDESTRIAN PASSAGEWAY
shall mean an area of sidewalk, parallel to the principal façade and the curbline, at least five (5) feet wide between the adjacent building and the adjacent curb, which shall be unobstructed by trees, tree wells, light poles, trash receptacles, sign poles and posts, telephone booths and similar structures. The passageway shall not meander around obstructions, and should be aligned via a constant offset from the curbline as determined by the City. The required passageway shall not include an area of sidewalk that is within 4 feet from the curbline.
STREETSCAPE IMPROVEMENTS
shall consist of curbs, sidewalks, handicap ramps, street trees, tree grates, planters, benches, trash receptacles, street lighting, crosswalks, wayfinding signs, and any other element that may be associated with improvements in the public right-of-way.
§ 4-9.2. License Required.
No person shall place or allow to be maintained in or upon any public area as defined herein any merchant wares, nor shall a person establish, maintain or operate an outdoor/sidewalk café or otherwise serve food and beverages in any public area as defined herein without first obtaining a license from the City Clerk or duly authorized representative of the Clerk.
§ 4-9.3. Regulations.
Any person who wishes to utilize a public area as defined herein in the manner specified in this section and who obtains the proper license from the City Clerk or duly authorized representative of the City Clerk is required to adhere to the following regulations:
a. Merchant wares and/or outdoor/sidewalk cafés to be located in public areas as defined herein must be placed in such a manner that the displays or café is no further than twenty (20) feet from the exterior wall of the commercial establishment. Additionally, no furniture, apparatus, decoration or appurtenance used in connection with the display of merchant wares or the operation of the outdoor café shall be located in or project or protrude into any required pedestrian passageway or be closer than four (4) feet to a curb, and such encumbrances shall not pose a safety hazard to the general public or be located in such a way as to impede the safe and speedy ingress and egress to or from any building or structure. Seating capacity for outdoor/sidewalk cafes in the public area shall be provided by tables and chairs/benches, and must not exceed four (4) people per 100 square feet of space.
b. Merchant wares and outdoor/sidewalk cafés to be located in a public area as defined herein must be placed and/or set up in a neat and orderly fashion, and the area of use may be demarcated through the placement of a temporary barricade which is acceptable to the City. Temporary barricades shall be a maximum of three (3) feet high and 18 inches deep and may not be permanently affixed into the public sidewalk, boardwalk, or exterior of any building. Any temporary barricade must also be modular and each module shall be no more than eight (8) feet in length and shall be portable, should its removal ever be required for emergency access to the public area by the City. The design, type and placement of the temporary fence or barricade must be reviewed and approved by the City before the license is issued.
c. Merchant wares and outdoor/sidewalk cafés to be located in a public area as defined herein shall be solely an extension of the permitted business use within the adjacent building or storefront with frontage on that public area. The exterior boundaries of the outdoor use shall be determined by the front building façade or storefront which abuts the public area, and the furthest extent of any temporary barricade, furniture, apparatus, decoration or appurtenance used in connection with the display of merchant wares or the operation of the outdoor café in the public area
d. Merchants are responsible for policing the public area which they occupy and keeping it free of trash and debris. Merchants, and in particular restaurants, sponsoring outdoor/sidewalk cafés in front of their establishments, are responsible for providing their own trash receptacles and shall not rely on City receptacles for the disposal of refuse. These trash receptacles shall not be located within the public areas. Recyclables shall be disposed of in accordance with City Code and regulations.
e. Music is permitted between the hours of 12:00pm and 10:00pm each day within the approved boundaries of the occupied public area, provided the music is not amplified in any way, and that the display of merchant wares or the operation of the outdoor café remains the principal use of the occupied space.
f. No queuing of customers in connection with the display of merchant wares or the operation of the outdoor café shall be permitted in the required pedestrian passageway.
g. Canopies, pergolas, tents, and outdoor bars and counters are strictly prohibited in the public area. Umbrellas are permitted for providing shade to diners and shoppers, but must be closed nightly and shall not protrude into the required pedestrian passageway.
h. Temporary barricades, furniture, apparatus, decoration or appurtenances used in connection with the display of merchant wares or the operation of the outdoor café shall be completely removed from the public area from December 31st through March 1st. Permanent, year-round structures of any kind are not permitted in the public area.
i. All persons applying for a license must submit a general liability insurance certificate covering bodily injury and property damage with a minimum of one million ($1,000,000) dollars per person and one million ($1,000,000) dollars per accident or occurrence. The City of Asbury Park shall be named coinsured and the applicant shall also execute a Hold Harmless Agreement, in a form provided by the City Clerk or duly authorized representative of the Clerk and which is approved by the City Attorney, between the applicant and the City of Asbury Park. The Certificate of Insurance and the Hold Harmless Agreement shall be submitted at the time of application for a license.
j. All applicants shall also submit a site plan, which depicts the area of proposed use, showing the location of all temporary barricades, furniture, apparatus, decoration or appurtenances which shall be placed within the public area. The site plan shall also show the location of any fire hydrant, plug or standpipe, utility pole, parking meter station, bench, trash receptacle, tree, telephone booth or other permanent fixture between the building and the curb including a clear indication of the presence of any required pedestrian passageway. The plan shall be drawn to scale and must show exact written dimensions of the proposed layout, but need not be professionally prepared. Once a license application is approved by the City, the site plan shall be legally binding and anything not shown on the plan shall not be permitted in the public area.
k. Any outdoor heaters and/or propane to be used in connection with the display of merchant wares or the operation of the outdoor café shall require approval from the Fire Official and must be shown on the submitted site plan, as referenced in § 4-9.3.j.
l. Any lighting to be used in connection with the display of merchant wares or the operation of the outdoor café shall be coordinated in a consistent approach which compliments the adjacent architecture and landscape design and must not exceed a color temperature of 2,700K. All lighting must be shown on the submitted site plan, as referenced in § 4-9.3.j.
m. All applicants shall be responsible for securing any and all other licenses, permits and/or approvals which may be required pursuant to State law or local ordinance in conjunction with their proposed use of the public area for their specific purpose, including but not limited to applicable Fire Code, liquor license or other requirements.
§ 4-9.4. Application: Investigation, Issuance or Denial.
a. An application for a license to use a public area as defined herein in the manner specified in this section shall be available on a form issued by the City Clerk or duly authorized representative of the Clerk. No applications for such a license shall be accepted until the applicant has already obtained a valid business license, as referenced in § 4-1.1. Once a completed application is received by the Clerk or duly authorized representative of the Clerk with the required Insurance Certificate, Hold Harmless Agreement and the licensing fee, it shall be reviewed by the Planning and Redevelopment Department, Fire Department, and the Health Department, where necessary, and/or their designee(s), which will conduct an investigation into the data contained in the application. As part of their investigation, the aforesaid City Departments shall take into consideration the proposed location of the requested activity, potential interference of the activity with pedestrians or vehicular traffic, appropriateness of design, the business record of the applicant, and any public safety, health and welfare consideration. Upon completion of their investigation, the aforesaid City Departments shall forward their findings and recommendations to the City Clerk or duly authorized representative of the Clerk, which may include conditions intended to be attached to the license for the health, safety and welfare of the public. The City Clerk or duly authorized representative of the Clerk, after consideration of the application and the findings made by the aforesaid City Departments, and in consultation with the City Manager, shall issue or deny the license, with such conditions as may be required per the review and recommendations of said Departments.
b. Licensed businesses in the City may apply to utilize additional unreserved public space in front of an adjacent property for the display of merchant wares or the operation of an outdoor café, provided that the business wishing to utilize the additional space submits a new application along with a letter from the adjacent business or property owner with the available space authorizing the use of that space. All of the regulations as referenced in § 4-9.3.i. shall apply.
§ 4-9.5. Annual Licensing Fees.
a. Public Areas on the Boardwalk. Any person submitting an application to use a portion of the boardwalk in the manner specified in this section shall pay an annual licensing fee of fifty ($50) dollars, plus six ($6) dollars per square foot of the boardwalk area that they intend to utilize.
b. Other Public Areas. Any person submitting an application to use public areas as defined herein other than the boardwalk in the manner specified in this section shall pay an annual licensing fee of fifty ($50) dollars, plus six ($6) dollars per square foot of the public area that they intend to utilize.
§ 4-9.6. Annual Renewal.
License fees shall be payable annually to the City Clerk or duly authorized representative of the Clerk, on March 1st and licenses shall expire on December 31st of each year. If the licensee desires to expand or change their usage of the public area in any way that differs from the site plan on file with their approved license application, they must make a new application and obtain an updated license approval, per § 4-9.4., prior to executing any such changes.
§ 4-9.7. Violations; Penalty.
Any person violating any of the provisions of this section shall, upon conviction, be liable to the penalty stated in Chapter I, Section 1-5.
§ 4-9.8. Exceptions.
This section shall not apply to the following provided they do not substantially inhibit the flow of pedestrian traffic.
a. Flags.
b. Flowers, artificial or natural.
c. Streetscape improvements which are available to all members of the public and have been reviewed and approved by the Department of Planning and Redevelopment. These improvements shall be permanent fixtures not associated with merchant wares or outdoor cafes in a public area.
§ 4-9.9. Conflicts with Regulations; Authority of City Manager and Council.
a. Should there be any conflict or inconsistency between this section and any other section of the Code, this section shall control.
b. The City Manager, subject to the approval of the City Council, shall have the authority to waive or modify the requirements set forth herein in those circumstances where such a waiver or modification is warranted and deemed to be in the best interests of the City.